Greystone Marketing Materials
The American Dream Home
Hudson Harbor: Phase II Marketing Collateral
Hudson Harbor: Phase IV Marketing Collateral
The Pearl: Phase I Marketing Materials
Edgewater Harbor: The View Marketing Materials
Greystone Marketing MaterialsGreystone Rentals is a boutique luxury rental community located in the Upper West Side of Manhattan. This marketing collateral was part of a complete re-branding of Greystone's image, which was needed to re-invigorate sales and re-establish Greystone's position in the luxury rental market amidst several new emerging competitors. Copywriting - Adrian BonventoPhotography - Adrian BonventoBrochure Design - Sharon McLaughlin Building Insert Copy:History Re-ImaginedSince its inception over 91 years ago, every facet of this historic address has been meticulously devised, including its newly renovated apartments. The Greystone brings boutique hotel-style sensibility to Upper West Side luxury rental living. A landscaped rooftop deck, private lounge and modern fitness facilities add luxury, vitality and convenience to your daily life. Freshly revamped apartments boast state-of-the-art appliances and custom cabinetry, all while maintaing their original pre-war design for a peerless look and feel.Beyond these well-appointed interiors, exists a strong culture and tight-knit community within Greystone's walls. This is something that cannot simply be built. Neighborhood Insert Copy:A Lifestyle All Its Own Standing in one of the world's busiest cities has never felt so serene. The beauty of Greystone's classic Upper West Side location is exactly this. With seemingly endless riverside trails, picturesque streets and stunning architecture, few neighborhoods can match the sheer tranquility and unassuming charm of Greystone's surrounding community. Thanks to a transport central location, within minutes you can find yourself at nearly any boutique, bar, concert or café in Manhattan. With an abundance of vibrant storefronts, renowned restaurants, prominent museums and cultural events within walking distance, there is certainly no shortage of activity right outside Greystone's doors.
The American Dream HomeAn illustrated poster which served as both a promotional piece and souvenir for visitors of the American Dream Home. The American Dream Home was a month long showhouse and pop up shop created to promote Hudson Harbor's upcoming third phase of development: the Carriage Houses. Copywriting - Adrian BonventoLayout and Design - Sharon McLaughlinIllustration - Hired Illustrator Copy Highlights:The American Dream Home at Hudson HarborThe American Dream Home is the blueprint for a new age of American living. Built from the inside out, this handcrafted residence reflects the way we live today. The American Dream Home was developed using National Resources' trademarked intelligent design standard, which embodies smart, simple and authentic principles. FootnotesIn 2012, the size of the average American home has shrunk to 2,536 square feet from 2,900 in 2005. The American Dream Home was constructed entirely from products made in the US. These came from some 20 states, including Kentucky, Michigan, Wisconsin and Nevada. Riverwalk Park As if this home’s picturesque interior garden wasn’t enough, mere steps away lies Tarrytown’s Scenic Hudson Riverwalk Park. Go for a bike ride, take an evening stroll, or simply sit back, unwind and take in the stunning beauty of the Hudson River Valley. Expansive GardensWake up in the morning and open your doors to the lush and expansive interior gardens that await. Inspired by Gramercy Park, this private haven provides the perfect atmosphere for an afternoon picnic or cordial entertaining. Chef’s KitchenEvery Dream Home needs a Dream Kitchen, and this house is no exception. With a dual-fuel Wolf oven range and energy efficient Sub-Zero refrigerator, this state-of-the-art culinary paradise is fit not only for a Master Chef, but a King. Authentic MaterialsUnlike anything else today, the American Dream Home stands out where other homes strive to fit in. Hand-cut pre-cast stone facades, reclaimed wood, fine oven-cast bricks, and real stones laid by expert masons lend the quality and durability of bygone eras, all while giving this home an unmatched old world charm. Stunning FireplaceCurl up with a good book, enjoy a warm cup of your favorite beverage, or gather around the around the fire with your family and friends. Situated right in the heart of the American Dream Home, this warm and inviting fireplace draws your household together. A Very Smart HomeA Shower that remembers how you like your showers. A security system that alerts you of changes within your home. A thermostat that learns your energy habits and saves you money. And the smartest part? All of this is controllable from the palm of your hand, anywhere in the world.
Hudson Harbor: Phase II Marketing Collateral A complete redesign of Hudson Harbor's marketing collateral produced to coincide with the release of the Lookout South Residences and build anticipation for Hudson Harbor's next phase of development, the Carriage Houses. The trifold brochure and 8.5x11 inserts retained the ability to be continuously updated, in order to effectively promote upcoming events and developments. Copywriting - Adrian BonventoPhotography - Adrian BonventoBrochure Design - Sharon McLaughlin Folder Copy:Discover the Way Life Should BeSmart. Simple. Authentic. Carriage House Brochure Copy:In With the Old and In With the New The Carriage Houses are the blueprint for a new age of American Living. Breathtaking in their combination of authentic old-world charm and sophisticated, modern interiors, these two story townhomes are quite simply, unforgettable. Hand-cut pre-cast stone facades, fine oven-cast bricks, and real stones laid by expert masons lend the quality and resilience of bygone eras. At the same time, cutting-edge appliances and state of the art technology grace the open and inviting interiors of these homes, providing the comfort and practicality of modern advancement. Architectural Elegance and Smart Design The Carriage Houses were developed using National Resources’ trademarked intelligent design standard, which embodies smart, simple and authentic designs with an eco-friendly foundation. Built using sustainable materials and advanced construction techniques, and home to energy efficient features such as radiant flooring, instant hot water heaters, Energy Star appliances and super-efficient heating and AC systems, the Carriage Houses are amongst the most innovative homes today. Defined by the river, the authenticity, environmental innovation and compelling natural beauty of Hudson Harbor’s residences is unparalleled. Masterfully carved into a rare stretch of Hudson riverfront, this extraordinary community of brownstones and luxury condominiums represents a new era of sustainable, elegant enclaves, inside and out.
Hudson Harbor: Phase IV Marketing Collateral These marketing materials were designed and released in conjunction with the grand opening of Hudson Harbor's fourth phase of luxury development: Lookout North. This building went on to sell 40% of its residences within the first two weeks following its grand opening. Copywriting - Adrian BonventoPhotography - Adrian BonventoBrochure Design - Sharon McLaughlin Folder Copy:Escape the Ordinary Inspired by the River. Blurring the lines between building and nature. Each is different. Unique. Imagined from the inside out. What Hudson Harbor presents is not a home, but a lifestyle. A legacy. An escape. Insert Copy:The RiverwalkDiscover the HudsonThere is no denying the pure beauty of the Hudson Valley, nor the affinity we have for the river. There is a calming, almost spiritual draw to the Hudson. Walk along the banks of the Tarrytown waterfront near sunset and you will experience its character. It is this soothing quality, and the peace of mind it affords, which works its way into in all aspects of life at Hudson Harbor.Hudson Harbor’s Scenic Riverwalk and nearby riverside parks provide a peaceful haven from which to take in gentle morning sunrises, exquisite evening sunsets and all the vitality that the river has to offer. The true power of this abundant outdoor greenery lies in its ability to promote a healthy and wholesome state of mind.Globally recognized for its stunning natural landscapes, historic significance and abundance of culture, the Historic Hudson Valley is replete with opportunities for adventurous day trips, boating, hiking, fine dining, entertainment and everything in between. It is also home to some of the country’s most serene natural landscapes and vibrant waterfront communities including Tarrytown, New York, which has been acknowledged as one of America’s prettiest towns. The Master PlanA Boutique Collection of Waterfront HomesDefined by the river, the authenticity, environmental innovation and compelling natural beauty of Hudson Harbor is unparalleled. Masterfully carved into a rare stretch of Hudson riverfront, this extraordinary community of brownstones and luxury condominiums represents a new era of sustainable, elegant enclaves, inside and out. The inspiration for the varying architectural styles found throughout the homes at Hudson Harbor comes from a drive to break free of the cookie-cutter mold seen far too often in residential developments today. Likewise, meticulously crafted interiors and progressive design exemplify Hudson Harbor’s continuous pursuit of quality, class and detail.Beneath all this, lies a commitment to a forward thinking and sustainable way of life. Hudson Harbor residences enjoy a significantly reduced carbon footprint and notably reduced utility bills thanks to standard energy efficient features such as instant hot water heaters, Energy Star rated appliances, and super-efficient HVAC systems. Developed using National Resources’ Intelligent Design Standard and built using sustainable materials and advanced construction techniques, Hudson Harbor ranks as one of the most innovative residential communities on the market today. A transit oriented location, nearby walkable Tarrytown community, resort style amenities, forward thinking retail and on-site restaurants, coupled with its placement along the banks of the Scenic Hudson River show that Hudson Harbor is committed not simply to constructing homes, but building a lifestyle and everything that goes with it. The Carriage Houses In With the Old and In With the New The Carriage Houses are the blueprint for a new age of American Living. Breathtaking in their combination of authentic old-world charm and sophisticated modern interiors, these two story townhomes are quite simply unforgettable. Hand-cut pre-cast stone facades, fine oven-cast bricks and real stones laid by expert masons lend the quality and durability of bygone eras. At the same time, cutting edge appliances and state-of-the-art technology grace the open and inviting interiors of these homes, providing all the comfort and practicality of modern advancement. Walking up to one of these homes in person is a memorable experience. Their confident stature gives off an impressive vibe. Age-old construction techniques and meticulously designed exteriors make it seem as if they have stood here for centuries. Once inside, a formal entryway opens to reveal a vast two story loft with 20 foot ceilings and towering Marvin windows, allowing light to wander throughout the home.Imagined from the inside out, the Carriage Houses underwent a rigorous and extensive planning phase to ensure that each one of these homes was exceptionally progressive in its design, and perfectly sized to fit your life.
The Pearl: Phase I Marketing MaterialsWhat is now the Pearl was once the home of Unilever's World Research Headquarters. Having been hidden from the public eye for so many years, the Pearl's launch demanded something special to capture the attention of its audience in a market full of tall, loud and well-established luxury developments. The photography, layout and copywriting throughout this initial marketing campaign were designed to exude a simultaneous feeling of understated elegance and the highest level of luxury. The Pearl is truly the most unique and advanced development along the Gold Coast. Copywriting - Adrian BonventoPhotography - Adrian BonventoBrochure Design - Sharon McLaughlin Magnetic Folder Copy:At last, something truly beautiful.the PearlLoft. Living. Refined. Insert Copy:Building InsertAhead of its Time Originally designed by world-renowned architects Skidmore Owings & Merrill for Lever Brothers in 1953, the Pearl has since been transformed by Lessard Design Associates to include full height windows, the finest natural finishes and the latest sustainable systems. Once deemed “the Pearl of the Hudson,” this longstanding monument sets a new standard for luxury living on the Gold Coast boasting twelve foot ceilings and panoramic Hudson River views from all residences.Each home at the Pearl marries the latest luxury finishes and appliances in authentic loft spaces. Open and sun filled rooms, breathtaking New York City views, and unparalleled interior design combine to form a residential community unlike anything New Jersey has ever seen.Kitchen InsertElegant Has a New Name The Pearl’s refined loft interiors are home to only the finest natural finishes and top of the line appliances. We have hand selected premium Caesarstone countertops, authentic hardwood oak floors and luxurious furniture grade mahogany wood doors and window frames to accentuate and beautify every inch of the Pearl’s living spaces. Sleek Subzero refrigerators, elegant designer cabinetry, premium Kohler plumbing fixtures and professional Wolf cooktops and ovens grace the open interiors of every home. True urban sophistication and Manhattan luxury have come to New Jersey at last.Penthouse InsertA Room With a ViewThe Penthouses at the Pearl are the culmination of luxury living on the Gold Coast. This ultra-premium selection of unrivaled waterfront residences offers a level of class unlike anything else.Imagined from the inside out, every Penthouse at the Pearl has undergone a rigorous and extensive planning phase to ensure each one of these homes is exceptionally progressive in its design, and perfectly sized to fit your life.Unsurpassed views of Manhattan from the Pearl’s exclusive Penthouse floor; fully upgraded and professional chef’s kitchens; bathrooms which feel more like a spa; and spacious outdoor living areas are just some of the features that have been thoughtfully integrated into your new home.Amenities InsertMore Than a Home…a Lifestyle Drawing inspiration from the pure ease and beauty of waterfront living, the Pearl’s five-star amenities were thoughtfully designed to simplify your daily life. With a swimming pool that faces Manhattan, a state of the art fitness center, exclusive rooftop deck and elegant restaurants, shops and riverside parks all mere steps from your home…you will never want, or need, to leave.The Pearl’s carefully chosen location grants you near instantaneous access to Manhattan while providing you a luxurious haven from the stress of city life. Nestled conveniently between the George Washington Bridge and the Lincoln tunnel with two different ferry terminals less than 15 minutes away, New York City might as well be an extension of your front yard. Stunning views of the New York City skyline, dramatic sunsets, and a private viewing of each morning’s sunrise are some of the simple luxuries that you will come to wonder how you ever lived without.Location InsertA Connection With the RiverDefined by the River, the authenticity, environmental innovation and compelling beauty of Edgewater Harbor is unparalleled. Masterfully carved into a rare stretch of Hudson Riverfront, this extraordinary community of luxury homes represents a new era of sustainable, elegant enclaves, inside and out. Striking exterior facades, meticulously crafted interiors and progressive design embody Edgewater Harbor’s continuous pursuit of quality, class and detail. Beneath this lies a commitment to a forward thinking and sustainable way of life. Edgewater Harbor residences enjoy a significantly reduced carbon footprint and notably reduced utility bills thanks to standard energy efficient features such as instant hot water heaters, Energy Star rated appliances, and super-efficient HVAC systems. A transit oriented location, walkable Edgewater community, resort-style amenities, niche on-site retail and restaurants, coupled with its placement along the banks of the Scenic Hudson River show that Edgewater Harbor is committed not simply to constructing homes, but building a lifestyle and everything that goes with it.
Edgewater Harbor: The View Marketing MaterialsThis was the first set of marketing materials created to launch Edgewater Harbor's initial phase of luxury rental residences: the View. This collateral was also designed to promote the Edgewater Harbor development as a whole, due to its recent introduction into the marketplace. Copywriting - Adrian BonventoPhotography - Adrian BonventoBrochure Design - Sharon McLaughlin Folder Copy:Settle for MoreDistinguished luxury is not a new phenomenon. Five-star amenities were not invented yesterday. Superior proximity to Manhattan is not a new concept. What is new, however, is the way in which Edgewater Harbor gracefully combines these three aspects of luxury living and delivers them through an unmatched attention to quality, class and detail, right at water’s edge. Insert Copy:The ResidencesStop the Search Giving new meaning to urban sophistication, the residences at the View exude class. Stunning architecture, unmatched attention to design and detail, direct Manhattan views, and sleek modern finishes place the View into a category all its own. If you are ready to take the next step into the world of luxury apartment living, look no further.Each residence at the View has undergone a rigorous screening process to ensure the utmost authenticity and quality of materials. Only the finest stone, sustainably forested timber and local reclaimed wood are used in construction. Likewise, energy efficient, stainless steel appliances have been hand-selected to provide an ideal marriage of form and function. The result: one-of-a-kind homes with character and integrity, inside and out. The View is the culmination of luxury apartment living on the Gold Coast. The AmenitiesMore Than a Home. A LifestyleEdgewater Harbor boasts a complete list of all the features you would expect from a luxury community, and then some. With a five-star lineup of amenities that includes a rooftop deck, private pier, resident lounge, fitness center, Manhattan-facing pool, scenic Riverwalk park, and nearby shuttle bus service, your daily routine has just become infinitely simpler, and considerably more interesting.Although less apparent, Edgewater Harbor’s location along the banks of the Hudson River Valley simply cannot be overlooked. Ripe with culture and globally recognized for its stunning natural beauty and vibrant waterfront communities, the Historic Hudson Valley is replete with every kind of activity imaginable. Whether you would like to escape for an adventurous day trip or plan the perfect weekend getaway, Edgewater Harbor’s extraordinary location makes that a possibility. You Have Reached Your DestinationEdgewater Harbor, the very latest lifestyle community on the Gold Coast, is destined to transform the way you think about living. From retail to fine dining to beauty to cafes, Edgewater Harbor has it all, and you won’t have to travel far to find it. We have handpicked a diverse lineup of high-end tenants to ensure that residents are provided with ample outlets for all their daily needs.When you do decide to venture out, Edgewater Harbor’s exceptional location allows everything from your daily commute to your international travel plans to unfold with the utmost ease. In addition to its extremely walkable community, Edgewater Harbor is located just 15 minutes from two different ferry terminals, 45 minutes from three major airports and equidistant from both the Lincoln Tunnel and George Washington Bridge. This grants you near instantaneous access to Manhattan, while providing a luxurious haven from the stress of city life. Say hello to all the benefits of city life, with none of the downsides.
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