Something You Can Touch...

Don't Judge a Book by its Cover...

We Don't Sell Homes at Market Value

If You Have To Ask...

Greenwich Mobile Home

Knowledge. Power.

New-Fashioned

In With The Old and In With The New

A Boutique Collection of Waterfront Homes

Not Your Grandfather's Office Park

A Boutique Collection of Waterfront Homes

At Last, Something Truly Beautiful

Season's Greetings

Pearlessence

Discover the Way Life Should Be

The Story Behind New Jersey's Hidden Gem

Something You Can Touch...One of several advertisements created for The Marketing Directors to run in The Real Deal. The goal of this campaign was to refresh the company image and keep the brand in front of its audience. Copywriting - Adrian BonventoLayout and Design - Sharon McLaughlin Copy:something you can touch......and something you can't. With over 100 industry awards, it's no secret our winning formula gets noticed. However, these are just awards.What we are truly proud of is something you can't simply be given. Something that has taken 30 years to establish and countless hours of hard work to acquire. What we value is know-how, and what know-how brings is results.No matter how challenging the market, we sell homes, at higher prices, in record time, every time.$30 billion in sales, 275 developments in New York City alone, and 62 active projects on the market is a record that speaks for itself.

Don't Judge a Book by its Cover...One of several advertisements created for The Marketing Directors to run in The Real Deal. The goal of this campaign was to refresh the company image and keep the brand in front of its audience. Copywriting - Adrian BonventoLayout and Design - Sharon McLaughlin Copy:don't judge a book by its cover......unless it's ours. What is the power of appearances? What does your image say about you, and what does this add to your bottom line?The answer? Everything.A successful image can single-handedly shape a residential development and add an unlimited amount of value. This is where we come in. We create meaningful and powerful brands that ensure a record-breaking sellout, at record-breaking prices.Don't believe us? What if we told you that over the course of our 30-year history we have achieved $30 billion in sales, won over 100 industry awards, piloted 275 developments in New York City alone and currently have 62 active projects on the market?Go ahead. Judge us.

We Don't Sell Homes at Market ValueOne of several advertisements created for The Marketing Directors to run in The Real Deal. The goal of this campaign was to refresh the company image and keep the brand in front of its audience. Copywriting - Adrian BonventoLayout and Design - Sharon McLaughlin Copy:we don't sell homes at market value If you want your next development to sell out in a reasonable period of time, don't choose us.What we do is deliver unprecedented, industry-leading results. We will sell your homes, at higher prices, in record time, every time.We believe that $30 billion in sales, over 100 industry awards, 275 developments in New York City alone and 62 active projects on the market is a record that speaks for itself.If you want immeasurable success on your next project, we are the firm for you.

If You Have To Ask...This advertisement was conceived to promote and sell one of Manhattan's most expensive and exclusive residences in Unique Homes Magazine. Copywriting - Adrian BonventoLayout and Design - Sharon McLaughlin Copy:If You Have To Ask, It's Not For You. But if you insist, let's run the numbers:3 floors6 bedrooms9 bathrooms135 windows360-degree terrace1000 bottle wine cellar3000 square feet out8000 square feet in There's only one number missing. Now accepting qualified offers. The Triplex Penthouse at CitySpire

Greenwich Mobile HomeOne of three advertisements created to run in Houlihan Lawrence's Greenwich Spring Portfolio. The goal of this print advertising campaign was to promote Houlihan's strong digital presence, re-affirm their forward thinking approach to real estate and announce the success of their recent arrival into the Greenwich Connecticut market. All of this needed to be achieved through the use of a fresh and fitting voice. Copywriting - Adrian BonventoLayout and Design - Houlihan Lawrence Copy:Your listing is always on the move.Experience our 5-star app. Ensure your property looks best, where buyers look most.

Knowledge. Power.One of three advertisements created to run in Houlihan Lawrence's Greenwich Spring Portfolio. The goal of this print advertising campaign was to promote Houlihan's strong digital presence, re-affirm their forward thinking approach to real estate and announce the success of their recent arrival into the Greenwich Connecticut market. All of this needed to be achieved through the use of a fresh and fitting voice. Headline Copywriting - Adrian BonventoBody Copywriting - Adrian Bonvento and Houlihan LawrenceLayout and Design - Houlihan Lawrence Copy:Knowledge. Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} Greenwich’s top-producing agents have masterfully tapped into the power of Houlihan Lawrence’s fully-integrated, cutting-edge marketing and technological resources to provide our clients with a proven time-tested formula for success. Power. Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} Our history is here, our heritage is here and our legacy has just begun. After one year, Houlihan Lawrence is already neck-and-neck to be the number one ranked Greenwich brokerage. Knowledge is powerful, and we have the knowledge. We know every house in town – we’ve even lived in quite a few of them.

New-FashionedOne of three advertisements created to run in Houlihan Lawrence's Greenwich Spring Portfolio. The goal of this print advertising campaign was to promote Houlihan's strong digital presence, re-affirm their forward thinking approach to real estate and announce the success of their recent arrival into the Greenwich Connecticut market. All of this needed to be achieved through the use of a fresh and fitting voice. Copywriting - Adrian BonventoLayout and Design - Houlihan Lawrence Copy:We don't just do digital. We do it right. Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Cambria; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin;} For over 125 years we have led our industry in powerful, innovative solutions, and in the age of instant information we make no exceptions. We have digital and mobile advertising partnerships with the New York Times, Wall Street Journal, Zillow, Trulia, and Realtor.com to name only a few.

In With The Old and In With The NewPart of a marketing campaign created to unveil Hudson Harbor's highly unique third phase of development to the public. The core imagery, concept and copy from this advertisement were employed across print, television, web and radio. Copywriting - Adrian BonventoPhotography - Adrian BonventoLayout and Design - Sharon McLaughlinAs Seen in - The Journal News, Westchester Magazine, River Journal, The Hudson Independent Copy:The Carriage Houses are the blueprint for a new age of American Living. Breathtaking in their combination of authentic charm and sophisticated modern interiors, these two story townhomes are quite simply unforgettable. Hand-cut pre-cast stone facades, fine oven-cast bricks and real stones laid by expert masons lend the quality and durability of bygone eras. At the same time, cutting-edge appliances and state-of-the-art technology grace the open and inviting interiors of these homes, providing all the comfort and practicality of contemporary advancement.

A Boutique Collection of Waterfront HomesThis advertisement was designed to introduce, promote and sell the fourth phase of luxury development at Hudson Harbor: Lookout North. The building went on to sell 40% of its residences within the first two weeks of its opening. Copywriting - Adrian BonventoPhotography - Adrian BonventoLayout and Design - Sharon McLaughlinAs Seen in - Westchester Magazine, River Journal, The Hudson Independent Copy:Resort Style Living Arrives in WestchesterStanding in front of Lookout North's soaring windows, you feel a connection with the River. An abundance of glass helps to break down the barriers between your home and nature. Spacious balconies become a seamless extension of interior space, as evening sunsets unfold before your very eyes. A personal concierge assists with daily needs and ensures security, while integrated Smart Home technology and upgraded appliances simplify household tasks. A Residence at Lookout North is not simply a home, but a lifestyle.

Not Your Grandfather's Office ParkThe first page of a four page cover wrap designed to raise awareness for iPark Hudson and lease the remaining 10% of its vacant space. Copywriting - Adrian BonventoLayout and Design - Sharon McLaughlinAs Seen in - Westchester County Business Journal, Fairfield County Business Journal Copy:iPark Hudson is not your old-fashioned office park. In fact, it is the anti-office park. With buildings and architecture similar to that of SoHo and the Highline District in lower Manhattan, iPark Hudson offers an unparalleled sense of character and authenticity, creating an exciting environment for companies who are weary of the tried and true office park model.iPark's Value to BusinessNot only does iPark Hudson offer the greatest value proposition for office and flex space in the New York metro region, but iPark also possesses both the zoning capability and in-house proficiency to build labs at less than half the cost of those in New York City. Quite simply, no other development in Westchester is able to offer the same combination of location, quality and value as iPark.

A Boutique Collection of Waterfront HomesBased on the success of the similarly titled Hudson Harbor advertisements, it was decided to extend the life of this branding angle for a New Jersey based property constructed by the same developer. The copy was adjusted to be property specific and appeal to a different buyer demographic. Copywriting - Adrian BonventoPhotography - Adrian BonventoLayout and Design - Sharon McLaughlinAs Seen in - Aspire, 201 Magazine, Hudson Mod Copy:Standing in front of the Pearl's soaring windows, you feel a connection with the River. An abundance of glass helps to break down the barriers between your home and nature. If you rise early you will see the first rays of morning sun peeking through the tips of the Manhattan skyline. Evening sunsets cast a warm glow across the Hudson and into the elegant, open interiors of the Pearl.What the Pearl presents is not a home, but a lifestyle. This is no normal waterfront development; there is truly something special here. And as with all rare treasures, pictures cannot do these homes justice. A residence at the Pearl must be seen to be believed.

At Last, Something Truly BeautifulA component of a larger marketing campaign which promoted the launch of the Pearl and its first major public event: a designer showcase featuring Ethan Allen, Design Within Reach and Alan Tanksley. Copywriting - Adrian BonventoPhotography - Adrian BonventoLayout and Design - Sharon McLaughlinAs Seen in - 201 Magazine, Hudson ModCopy:A residence at the Pearl is much more than a home. It is a legacy. A lifestyle. A rare waterfront haven that will forever transform your definition of luxury. A residence at the Pearl is perfection. New Jersey has never seen luxury like this.Designer ShowcaseJoin us for a limited-time presentation of three professionally designed luxury lofts, hosted at the Gold Coast's most exclusive address: the Pearl.

Season's GreetingsA holiday themed advertisement which was run in Hudson Harbor's local markets. Copywriting - Adrian BonventoPhotography - Adrian BonventoLayout and Design - Sharon McLaughlinAs Seen in - River Journal, The Hudson Independent Copy:Wishing you a warm and festive holiday season

PearlessenceThe first two pages of a six page story written by Aspire Magazine on the opening of the Pearl. Image Caption - Adrian BonventoPhotography - Adrian BonventoArticle Written by AspireAs Seen in - Aspire Magazine Image Caption:Standing in front of the Pearl's soaring windows, you feel a connection with the River. The view is superb. An abundance of glass helps to break down the barriers between your home and nature. If you rise early you will see the first rays of morning sun peeking through the tips of the Manhattan skyline. Evening sunsets cast a warm glow across the Hudson and into the elegant, open interiors of the Pearl, which feel as if they were inspired by the River itself. Interior Design by Alan Tanksley, Inc.

PearlessencePages three and four of a six page story written by Aspire Magazine on the opening of the Pearl. Image Caption - Adrian BonventoPhotography - Adrian BonventoAs Seen in - Aspire Magazine Image Caption:Originally designed by world-renowned architects Skidmore Owings & Merrill for Unilever in 1953, the Pearl has since been transformed to include full-height windows, the finest natural finishes and the latest sustainable systems. This longstanding monument now sets a new standard for luxury living on the Gold Coast, boasting twelve-foot ceilings and panoramic Hudson River views from every single home.

PearlessencePages five and six of a six page story written by Aspire Magazine on the opening of the Pearl. Image Caption - Adrian BonventoPhotography - Adrian BonventoAs Seen in - Aspire Magazine Image Caption:Wolf, Sub-Zero and Bosch appliances meld effortlessly with designer cabinetry to create a kitchen fit for a master chef. Simultaneously, elegant Caesarstone countertops and an open floorplan provide the ideal atmosphere for hosting and present an inviting focal point which fosters interaction among guests.

Discover the Way Life Should BeAn advertorial done in conjunction with the New York Times to promote the arrival of two new phases of development at Hudson Harbor. Copy - Adrian BonventoPhotography - Adrian BonventoAs Seen in - New York Times Homes Image Caption:Defined by the river, Hudson Harbor's authenticity, environmental innovation and compelling natural beauty are unparalleled. Copy: With its first two phases 100 percent sold out, Hudson Harbor has been Westchester's best-selling community for three years straight.The Carriage Houses at Hudson Harbor (pictured on the cover) are the blueprint for a new age of American living. Breathtaking in their combination of authentic, old-world charm and sophisticated, modern interiors, these two-story townhomes are quite simply unforgettable. Hand-cut stone facades, fine oven-cast bricks and real stones laid by expert masons lend the quality and durability of bygone eras. At the same time, cutting-edge appliances and state-of-the-art technology grace the open and inviting interiors of these homes.Following the incredible success of the iconic Lookout South Residences, Hudson Harbor prepares to unveil its newest phase of stunning waterfront development: Lookout North (pictured above). Boasting absolutely breathtaking waterfront views, the latest appliances, all-natural finishes and the same unmatched commitment to quality and craftsmanship that you have come to expect from Hudson Harbor, Lookout North promises to exceed even the highest of expectations.For more information visit HudsonHarborNY.com or call (914) 631-1198

Discover the Way Life Should BeAn advertorial done in conjunction with the New York Times to promote the arrival of two new phases of development at Hudson Harbor. Image Caption - Adrian BonventoCarriage House Photo - Adrian BonventoAs Seen in - New York Times Homes Image Caption:Above: The Carriage Houses at Hudson Harbor (pictured on the front cover) in Tarrytown, N.Y., boast natural lighting, charming interiors and the finest finishes.

Discover the Way Life Should BeAn advertisement designed to re-brand Hudson Harbor and push sales of the remaining units in its second phase of construction: Lookout South. Copywriting - Adrian BonventoPhotography - Adrian BonventoLayout and Design - Sharon McLaughlinAs Seen in - Westchester Magazine, River Journal, The Hudson Independent Copy:Smart. Simple. Authentic.Mere steps away from the beautiful Hudson River, our unique residences offer unparalleled luxury and craftsmanship. Add our brand new wellness center, resort style amenities, nearby restaurants, shops and expansive riverside parks, and quite simply...nothing else comes close.

The Story Behind New Jersey's Hidden GemThe first two pages of a six page spread designed to build anticipation for the Pearl's release to the public. A similarly themed four page spread was run the month before in the same publication: 201 Magazine. Copywriting - Adrian BonventoPhotography - Adrian BonventoLayout and Design - Sharon McLaughlinAs Seen in - 201 Magazine Copy:The Pearl is an intriguing building. It offers a genuine story, privy only to a select few. Over the course of its 60-year lifespan, the Pearl has had no shortage of illustrious encounters and fascinating tales to tell. Conceived, designed and constructed by world-renowned architects Skidmore Owings and Merrill, the Pearl was a child of the same minds responsible for transforming the landscape of New York City architecture with the Lever House in 1953. The Pearl's accomplished parents are known today as the visionaries behind One World Trade Center.more >>

The Story Behind New Jersey's Hidden GemPages three and four of a six page spread designed to build anticipation for the Pearl's release to the public. A similarly themed four page spread was run the month before in the same publication: 201 Magazine. Copywriting - Adrian BonventoPhotography - Adrian BonventoLayout and Design - Sharon McLaughlinAs Seen in - 201 Magazine Copy:New Jersey's Hidden Gem (copy continued from the first page)Over the course of its early years, the Pearl lent its open loft interiors to the pioneering scientists and dedicated professionals of Unilever's World Research Headquarters. During this time the Pearl saw numerous product innovations and abundant breakthroughs in technology--many of which have since become integral components in our everyday lives--occur under its very own roof. On the eve of its 61st birthday, the Pearl prepares to begin a new chapter in its life, as a part of Edgewater Harbor. A chapter which promises to forever alter the landscape of luxury living in New Jersey. (Circular Image Caption)With its dramatic floor to ceiling windows, the Pearl's refined loft interiors evolve gracefully throughout the day, as the sun casts its light into the open and modern spaces of these homes. The Gold Coast's Most Exclusive AddressEdgewater Harbor is a luxury mixed use community with 1/3 of a mile of direct Hudson River waterfront in Edgewater, New Jersey. Currently Edgewater Harbor is leasing its first phase of luxury apartments in a triplet of buildings called the View. These stunning apartment homes feature sleek natural finishes, lofty ten-foot ceilings, bright six-foot windows and prime views of Manhattan. A variety of retail tenants, including HomeGoods, CVS, AT&T, Moe's Grill, Great Clips and Beach Bum Tanning bring diversity to resident life, with the greatly anticipated Haven Restaurant, specializing in steaks and New American cuisine, opening this fall. Edgewater Harbor's biggest story, however, comes in the form of its newest phase of development: the Pearl. Loft. Living. Refined.As its name implies, the Pearl is truly a rare treasure in today's world of luxury living. Each residence boasts a wealth of elegant features and super luxury touches, however it is not simply this long list of impressive refinements that makes each one of these homes so rare.If you were to remove the Pearl's neat and energy efficient Wolf and Sub-Zero appliance suites, take away its elegant stone countertops and refined hardwood floors, and clear out its smart technology and numerous green features, you would still be left with a feeling. Standing in front of the Pearl's soaring windows, you feel a connection with the river. The view is superb. An abundance of glass helps to break down the barriers between your home and nature. If you rise early you will see the first rays of morning sun peeking through the tips of the Manhattan skyline. Evening sunsets cast a warm glow across the Hudson and into the elegant, open interiors of the Pearl, which feel as if they were inspired by the river itself. What the Pearl presents is not merely a home, but a lifestyle. This is not just another normal waterfront development. There is truly something special here. And as with all rare treasures, pictures cannot do these homes justice. A residence at the Pearl must be seen to be believed. A Manhattan TouchProminent Manhattan-based designer Alan Tanksley was brought on board specifically for this project, and has been one of the primary figures behind the inspiration and design of the Pearl and its refined loft interiors. His past work has been widely featured in publications such as Architectural Digest, House and Garden, Elle Décor, Interior Design, Art and Antiques and Metropolitan Home. Mr. Tanksley's mannered approach to interior space planning and his apt delivery of handsome and approachable environments for living can be felt in each home at the Pearl.

The Story Behind New Jersey's Hidden GemPages five and six of a six page spread designed to build anticipation for the Pearl's release to the public. A similarly themed four page spread was run the month before in the same publication: 201 Magazine. Copywriting - Adrian BonventoPhotography - Adrian BonventoLayout and Design - Sharon McLaughlinAs Seen in - 201 Magazine Copy:(Square Image Caption)Wolf, Sub-Zero and Bosch professional appliances combine effortlessly with designer cabinetry and elegant stone countertops to create a kitchen fit for a master chef. Originally designed by Skidmore Owings and Merrill in 1953 as Unilever's World Research HeadquartersSince its inception, the Pearl's dramatic loft interiors have been completely re-imagined by Lessard Design Associates and Manhattan based designer Alan Tanksley to include full height windows, the finest natural finishes and the latest sustainable systems. This historical building now sets a new standard for luxury living on the Gold Coast, boasting twelve-foot ceilings and panoramic Hudson River views for all of its residences. Design FriendlyIn addition to the incredible design expertise he has brought to the Pearl, Alan Tanksley was able to collaborate with renowned retailers Design Within Reach and Ethan Allen to furnish three incredible waterfront homes at the Pearl, each with their own unique character and feel.Utilizing iconic modern furniture and accessories exclusively from the Design Within Reach collection, Mr. Tanksley and his team have created a clean, functional and comfortable living environment in a stunning one-bedroom residence at the Pearl. DWR's collection employs subtle features, which help to highlight the calm and contemporary interiors of the Pearl through the use of genuine materials and unique architecture. The furniture used in this residence includes authentic pieces from some of the most highly regarded designers of yesterday and today. The rare materials and forms of these items pair seamlessly with the Pearl's refined loft spaces.Mr. Tanksley turned to the Landau Ethan Allen group and their Modern Glamour line to compliment the striking views and traditionally inspired architectural elements of one of the Pearl's two-bedroom residences. The collection, a fusion of modern sophistication and traditional design, features linear forms in neutral tones paired with exquisite exotic wood veneers and touches of polished nickel hardware.In a third residence, Mr. Tanksley has created an eclectic mix of old and new that incorporates furniture, art and accessories representing a balance of styles, textures and patinas. This unique space is highlighted with a collection of contemporary, mid-century modern, vintage and organic pieces selected from such retailers as West Elm, Organic Modernism, and Room & Board. Family TiesThe Pearl was originally designed by Skidmore Owings and Merrill in 1953 as a Research and Development Facility for Lever Brothers. It was in this same year that SOM completed the Lever House on Park Avenue, which is widely regarded as their most famous endeavor. This 24-story work of art has received widespread recognition for its pivotal importance to American architecture in addition to being designated an official New York City landmark.The Pearl's strikingly handsome exterior pays homage to the same elegant simplicity and shimmering glass facade of this Park Avenue Manhattan monument. Skidmore Owings and Merrill is most currently recognized as the architect of One World Trade Center, known by many as the Freedom Tower, which promises to become another New York City icon. Designer ShowcaseOver the course of two weekends in October, the Pearl will be hosting an exclusive designer showcase to commemorate its opening to the public. This limited-time event is open to all and will feature tours of three professionally designed homes within the Pearl in addition to a variety of special parties and events. Design Within Reach, Ethan Allen, and Alan Tanksley have taken over three unique homes at the Pearl to demonstrate all that can be done with these magnificent waterfront residences. (Circular Image Caption)The Pearl's exclusive rooftop deck will feature unrivaled Hudson River views, ample space for hosting events and will provide stunning backdrops for social gatherings or unwinding after a long day's work.

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